How is the price of seasonal produce typically affected?

The price of seasonal produce is typically affected by availability and demand, which is why the correct answer highlights this relationship. Seasonal produce has periods when it is more plentiful due to harvesting cycles, leading to increased supply in the market. When the supply rises, prices generally decrease because there is more product available than consumers may want to buy.

Conversely, when the season ends and produce becomes less available, prices can increase due to higher demand for what is left, as consumers still seek fresh options. Factors such as market trends, consumer preferences, and weather conditions also play a significant role in determining demand, further influencing prices. This dynamic response to fluctuating availability and demand is a fundamental aspect of pricing in the produce industry.

The other options lack a comprehensive understanding of market influences: pricing does not remain constant throughout the year, nor is it solely influenced by quality or merely dependent on color and appearance. These factors may have roles but are not the primary drivers in establishing price variations for seasonal produce.