What does "cutting produce" mean in terms of merchandising?

The term "cutting produce" in the context of merchandising refers to the preparation of items for display, which includes tasks like slicing fruits for sampling. This practice is primarily aimed at enhancing the visual appeal of produce displays, making items more accessible to customers, and allowing them to try samples. When fruits and vegetables are cut and presented attractively, it can encourage sales by appealing to customers' senses and boosting their likelihood of purchasing those items. By creating a ready-to-eat option, retailers can add value to their offerings and differentiate themselves from competitors who may not provide such thoughtful presentation.