Which of the following is NOT one of the 5 Core Values?

In the context of the 5 Core Values, the correct answer highlights a contrasting approach to how businesses often utilize their marketing strategies. The core values typically emphasize a commitment to genuine customer service, operational efficiency, and community engagement.

In this case, the focus on "flashy marketing" does not align with the principles of fostering strong customer relationships or streamlining processes, which are critical in creating value for customers and reducing waste. Core values usually prioritize authenticity, sustainability, and community responsibility over superficial tactics that do not contribute to long-term success.

By placing importance on customer value, minimizing waste, and being responsible community members, organizations uphold their core ethics and standards, which do not revolve around being ostentatious in their marketing efforts. Thus, the emphasis on flashy marketing stands out as a misalignment with the core values of a company dedicated to operational integrity and customer-oriented service.