Which of the following is NOT one of the 4 steps of legendary customer service?

The concept of legendary customer service typically revolves around building relationships with customers through meaningful interactions. The four established steps focus on engaging with customers in a way that enhances their experience and builds loyalty.

Greeting customers within the first 10 feet and 10 seconds emphasizes the importance of immediate and friendly engagement as they approach. Creating a "happily ever after" experience ensures that customers leave feeling satisfied and valued, reinforcing a positive association with the service. Finally, thanking customers and inviting them back is essential for nurturing ongoing relationships, making them feel appreciated.

Providing discounts to loyal customers, while a common marketing strategy, is not a foundational step of exemplary customer service. It may enhance customer retention but does not necessarily impact the quality of direct interactions, which is the focus of legendary service standards. Thus, it does not align with the core steps aimed at creating memorable and positive customer experiences.